The all-day event is broadcasted live from Asian Garden, Westminster, California. It is one of the biggest campaigns from Little Saigon TV to bring in sponsors, donors, merchants and
featured performances to an event with attendance over 15,000 people. Marketing tools for this event are a miles-long list from TV commercials, newspaper ads, radios, flyers, posters, banners, flags, stickers, buttons and other merchandising products, along with media kits and event agenda booklets for sponsors. The campaign's sole purpose is to bring awareness of the event to children, parents, families and organizations.